How Can You Bring Authenticity to Marketing?

April 14, 2019 00:19:45
How Can You Bring Authenticity to Marketing?
The Family Business Voice
How Can You Bring Authenticity to Marketing?

Apr 14 2019 | 00:19:45

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Show Notes

On this episode of The Family Business Voice, Phillip Kalli, Managing Director of Ideal talks to Ramia about Ideal’s early days, authenticity in marketing and strength in family.

– The idiosyncracies inherent to family business make Ideal unique and are a competitive advantage.

– Consumers need something they understand to identify with.

– Ideal has established a successful marketing strategy by being authentic.

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Also, read the full article here.

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