– The idiosyncracies inherent to family business make Ideal unique and are a competitive advantage.
– Consumers need something they understand to identify with.
– Ideal has established a successful marketing strategy by being authentic.
Listen on Spotify, Apple Podcasts, Google Podcasts, Stitcher and TuneIn.
Also, read the full article here.
Ana Maria Guerrero Carvajal, president of the Board of Directors of her family’s Fundación Carvajal, recognises the considerable challenges the charitable foundation currently confronts....
On this episode of the Family Business Voice Ramia speaks with Marshall Rabil, third generation owner and Marketing Director of Hubs Peanuts. See the...
Dr Chengwei Liu is an Associate Professor of Strategy and Behavioural Science at England’s Warwick Business School. An expert in executive decision-making, Dr Liu’s...
