How Can You Bring Authenticity to Marketing?

April 14, 2019 00:19:45
How Can You Bring Authenticity to Marketing?
The Family Business Voice
How Can You Bring Authenticity to Marketing?

Apr 14 2019 | 00:19:45

/

Show Notes

On this episode of The Family Business Voice, Phillip Kalli, Managing Director of Ideal talks to Ramia about Ideal’s early days, authenticity in marketing and strength in family.

– The idiosyncracies inherent to family business make Ideal unique and are a competitive advantage.

– Consumers need something they understand to identify with.

– Ideal has established a successful marketing strategy by being authentic.

Listen on Spotify, Apple Podcasts, Google Podcasts, Stitcher and TuneIn.

Also, read the full article here.

Other Episodes

Episode 0

July 30, 2020 00:20:15
Episode Cover

How Can You Market an Ancient Craft in a Modern World?

On this episode of The Family Business Voice, Samuel Bautista Lazo speaks with Ramia about indigenous production methods, the enduring quality they engender and...

Listen

Episode 0

July 20, 2023 00:36:36
Episode Cover

Are Successors Asking the Right Questions?

Philip Mackeown is an author, career coach, and fifth-generation business director. After spending 25 years working in his family’s leading food retail group in...

Listen

Episode 0

November 25, 2020 00:17:22
Episode Cover

How Can Technology Increase Competitiveness in the Family Business?

Chris Bosley’s passion for entrepreneurship led him back to the family business, Amorini, an industry leader in kitchen and joinery components. Now, he works...

Listen