How Can You Bring Authenticity to Marketing?

April 14, 2019 • 00:19:45
How Can You Bring Authenticity to Marketing?
The Family Business Voice
How Can You Bring Authenticity to Marketing?

Apr 14 2019 | 00:19:45

/

Show Notes

On this episode of The Family Business Voice, Phillip Kalli, Managing Director of Ideal talks to Ramia about Ideal’s early days, authenticity in marketing and strength in family.

– The idiosyncracies inherent to family business make Ideal unique and are a competitive advantage.

– Consumers need something they understand to identify with.

– Ideal has established a successful marketing strategy by being authentic.

Listen on Spotify, Apple Podcasts, Google Podcasts, Stitcher and TuneIn.

Also, read the full article here.

Other Episodes

Episode 0

June 28, 2021 • 00:21:05
Episode Cover

What does it take to Survive the Family Business?

Listen to the episode on Spotify, Apple Podcasts, Google Podcasts, TuneIn, Stitcher and YouTube. On this episode of The Family Business Voice, Ramia speaks...

Listen

Episode 0

May 07, 2019 • 00:28:42
Episode Cover

Lauren Lanphear: How Can You Protect a Living Legacy?

After learning the art of tree care as a college student in the early 20th century, a young WP Lanphear travelled around the northeastern...

Listen

Episode 0

February 25, 2020 • 00:23:18
Episode Cover

What is the Future of AI?

On this episode of The Family Business Voice, Michael Haenlein speaks to Ramia about the future of AI. Haenlein’s hypothetical future is informed by...

Listen