How Can You Bring Authenticity to Marketing?

April 14, 2019 00:19:45
How Can You Bring Authenticity to Marketing?
The Family Business Voice
How Can You Bring Authenticity to Marketing?

Apr 14 2019 | 00:19:45

/

Show Notes

On this episode of The Family Business Voice, Phillip Kalli, Managing Director of Ideal talks to Ramia about Ideal’s early days, authenticity in marketing and strength in family.

– The idiosyncracies inherent to family business make Ideal unique and are a competitive advantage.

– Consumers need something they understand to identify with.

– Ideal has established a successful marketing strategy by being authentic.

Listen on Spotify, Apple Podcasts, Google Podcasts, Stitcher and TuneIn.

Also, read the full article here.

Other Episodes

Episode 0

November 19, 2019 00:22:34
Episode Cover

How can You Separate Ownership and Management?

On this episode of The Family Business Voice, Shiromal and Hiran Cooray, Jetwing’s second-generation leadership team, spoke to Ramia about restructuring Jetwing and their...

Listen

Episode 0

October 23, 2019 00:25:03
Episode Cover

Why is the Family Office Model Becoming more Prevalent?

On this episode of the Family Business Voice, Dr Alexander Koeberle-Schmid speaks to Ramia about the complexities of communal investing. According to Koeberle-Schmid, prospective...

Listen

Episode 0

October 16, 2023 00:28:28
Episode Cover

What are Key Family Business Strategies when Crisis Hits?

Despite the formidable challenges of a global pandemic, Pedro Carvajal and the entire Carvajal organisation united around the company’s longstanding culture of putting people...

Listen