How did this Brother-and-Sister Team Grow a Global Tea Brand?

Reem Hassani and Ahmed Rahim, the siblings behind Numi Tea, are changing how tea impacts the world. Since 1999, they’ve been introducing people to new tastes and new possibilities through their creative and sustainable business model.

On this episode of the Family Business Voice, Ahmed and Reem talk about the connection between tea and sustainable development, why hospitality and generosity are key brand values and how they are growing Numi tea around the world.

– Numi’s culture of giving is tied to the hospitality that the drink signifies  — what the siblings refer to as the generosity of tea.

– Reem and Ahmed’s determination to use tea as a method for healing mentally, physically and communally meant pioneering philanthropic operations at the source.

– According to Ahmed, sustainable initiatives only hit the mark when you do your due diligence, surround yourself with talented, knowledgeable people, and pursue the objectives that are close to your heart.