On this episode of The Family Business Voice, Ramia speaks to Jan Ryde, Hästen’s fifth-generation CEO, as well as his son and sixth-generation family business member, Lukas Ryde, about leveraging the power of technology in product development while balancing cutting-edge innovation with timeless tradition.
– Regardless of the decade, there is continuity in the message passed from one generation to the next: the means of production and distribution may change, but there is no substitute for quality, service or value.
– A return to the businesses’ core product offering, exceptional handmade mattresses, has seen Hästens expand on a global scale.
– Hästens focus on quality adds value to the customer experience over lifetimes; they’ve found some of their mattresses still in use after a century.
Listen on Spotify, Apple Podcasts, Google Podcasts, Stitcher and TuneIn.
Also, read the full article here.
Leveraging family ownership is a unique opportunity presented to family businesses when formulating their branding strategy. Whether by adding the typical ‘and Sons’ to...
Trusted Family is a web-based information management solution that helps family business members communicate with shareholders, directors, and advisors. It also helps them organise...
Storytelling is essential to the intergenerational transfer of knowledge, values and culture. In the context of the family business, these narratives, according to Guillermo...
