On this episode of the Family Business Voice, Jørgen Jørgensen talks with Ramia about the outdoor industry’s technological drivers, Norrøna’s award-winning retail strategy and the company’s responsibility to the environment.
– When it comes to outdoor sports, it’s the tools or hard goods that drive the industry. Norrøna designs products for these niches as soon as the tools make them possible, thereby staying ahead of the demand.
– Norrøna targets its marketing towards a mindset rather than a specific demographic. Age and background don’t matter as much as a passion for a particular sport.
– Most of Norrøna’s family of employees are outdoor enthusiasts themselves. They know the industry because they live the lifestyle.
Listen on Spotify, Apple Podcasts, Google Podcasts, Stitcher and TuneIn.
Also, read the full article here.
Listen on Spotify, Apple Podcasts, Google Podcasts, Stitcher, TuneIn and Youtube. On this episode of The Family Business Voice, Daniel G Van Der Vliet...
On this episode of The Family Business Voice, Dean R Fowler talks to Ramia about seeing past the emotional barriers of unhealthy sibling rivalry...
On this episode of The Family Business Voice, Martin Willig from Henri Willig Cheese talks to Ramia about the significance of narrative, culture and...
