How Can Identity Translate to Competitive Advantage?

October 15, 2020 00:17:03
How Can Identity Translate to Competitive Advantage?
The Family Business Voice
How Can Identity Translate to Competitive Advantage?

Oct 15 2020 | 00:17:03

/

Show Notes

On this episode of The Family Business Voice, Dr Axel Göhler speaks to Ramia about BESTMALZ’ expansion, his unique perspective on the world of German family beer and the modern concept of craft. 

– Since 2014, CEO Dr Axel Göhler, the grandson of founder Max Göhler, has spearheaded the company’s international expansion. Now, BESTMALZ distributes quality malts to more than 85 countries, including the US, China and Brazil.

-The traditional German family malt producer is at the forefront of a recent surge in global demand for a modern bespoke beer experience, which, according to Dr Göhler, revolves around identity.

– German brewers by law must adhere to purity guidelines set out in the 16th Century, but Dr Göhler’s approach shows that there is still plenty of room to innovate, especially when it comes to logistics, customer care and IT support.

Read the full article here.

Listen to the podcast on Spotify, Apple, Google, Stitcher and Tunein.

Other Episodes

Episode 0

July 14, 2020 00:20:15
Episode Cover

Has the Future of Family Business Changed?

On this episode of The Family Business Voice, Anders Sorman-Nilsson, futurist, Founder of Thinque and part of a family business legacy, speaks with Ramia...

Listen

Episode 0

March 03, 2020 00:21:00
Episode Cover

How Can You Transform Company Culture?

On this episode of the Family Business Voice, Cecily McGuckin speaks with Ramia about Queensland Steel and Sheet’s rise to prominence and what it...

Listen

Episode 0

December 10, 2019 00:17:49
Episode Cover

What can we Learn from the FinTech Revolution?

On this episode of The Family Business Voice, Gaurav Dhar spoke to Ramia about second-generation tech entrepreneurship, the evolution of financial technology in the...

Listen