What Does it Mean to Sign Your Product?

August 27, 2019 00:22:53
What Does it Mean to Sign Your Product?
The Family Business Voice
What Does it Mean to Sign Your Product?

Aug 27 2019 | 00:22:53

/

Show Notes

On this episode of the Family Business Voice, Adam Brånby, CEO of his family group, Ekstigen AB, sat down with Ramia to discuss quality production, personalisation and the enduring draw of the axe.

– Craftsmanship is the common thread that ties all four of the family group’s companies together.

– Product quality is both a point of pride and the main selling point. Gränsfors Bruk axes and Woolpower garments bear the initials of the blacksmith or seamstress that made them.

– Their production hearkens back to a time when things were built to last for a century or more – a disruptive model with compelling environmental implications.

Listen on Spotify, Apple Podcasts, Google Podcasts, Stitcher and TuneIn.

Also, read the full article here.

Other Episodes

Episode 0

December 05, 2022 00:24:06
Episode Cover

What is it like to be the spouse of a family business owner?

On this episode of The Family Business Voice, Sara Stern discusses her new work, Married to the Family Business: a Handbook for Spouses of...

Listen

Episode 0

March 25, 2020 00:39:16
Episode Cover

How will COVID-19 Impact Family Businesses?

On this episode of The Family Business Voice, Alfredo De Massis and Farida F El Agamy speak with Ramia about the global pandemic and...

Listen

Episode 0

November 06, 2019 00:20:54
Episode Cover

How can Technology Empower Your Team Members?

On this episode of The Family Business Voice, Mark Lamoncha from Humtown Manufacturing talks to Ramia about the economic crisis as a catalyst for...

Listen