What Does it Mean to Sign Your Product?

August 27, 2019 00:22:53
What Does it Mean to Sign Your Product?
The Family Business Voice
What Does it Mean to Sign Your Product?

Aug 27 2019 | 00:22:53

/

Show Notes

On this episode of the Family Business Voice, Adam Brånby, CEO of his family group, Ekstigen AB, sat down with Ramia to discuss quality production, personalisation and the enduring draw of the axe.

– Craftsmanship is the common thread that ties all four of the family group’s companies together.

– Product quality is both a point of pride and the main selling point. Gränsfors Bruk axes and Woolpower garments bear the initials of the blacksmith or seamstress that made them.

– Their production hearkens back to a time when things were built to last for a century or more – a disruptive model with compelling environmental implications.

Listen on Spotify, Apple Podcasts, Google Podcasts, Stitcher and TuneIn.

Also, read the full article here.

Other Episodes

Episode 0

August 18, 2021 00:16:51
Episode Cover

How can Next-generation Owners Lead with Purpose?

Listen and Subscribe on Spotify, Apple Podcasts, Google Podcasts, Stictcher, TuneIn and YouTube. On this episode of The Family Business Voice, we spoke to...

Listen

Episode 0

May 19, 2022 00:26:07
Episode Cover

How Different is the Next Generation of the Family Enterprise?

On this episode of The Family Business Voice, we speak to Neus Feliu, Partner at Lansberg Gersick Advisors, about her work on the Family...

Listen

Episode 0

May 21, 2019 00:28:04
Episode Cover

Adam Ifshin: What’s the Value of Human Capital?

As the CEO of DLC Management Corp – an entrepreneurial real estate firm he co-founded with his father, the late Steve Ifshin, in 1991...

Listen