How This Wisconsin Dairy Farm Became an Award-Winning Cheese Brand

The Family Business Voice

Apr 18 2025 | 00:38:15

00:00 / 00:38:15

Listen on:
RSS
More

Show Notes

From their roots on a modest 40‑cow dairy in Wisconsin — America’s ‘Dairyland’ — the Crave brothers learned early that success in agriculture hinges on adaptability. Facing industry consolidation in the 1990s, they pivoted from commodity milk production to value-added cheese making, launching Crave Brothers Farmstead Cheese in 2002. That bold move transformed their family business and set the stage for growth, today producing award-winning artisanal cheeses from a herd of over 2,000 cows.

Other Episodes

Episode 0

February 19, 2020 • 00:23:42

What is Deep Listening?

Deep listening is much more than hearing – it is a skill as important as speaking and a vital part of communication. On this...

Episode 0

July 30, 2020 • 00:20:15

How Can You Market an Ancient Craft in a Modern World?

On this episode of The Family Business Voice, Samuel Bautista Lazo speaks with Ramia about indigenous production methods, the enduring quality they engender and...

Episode 0

February 07, 2023 • 00:23:10

How can family enterprises redefine success with each generation?

On this episode of the Family Business Voice, author, consultant, and business coach Jonathan Goldhill speaks about the unique emotional and psychological hurdles many...