How can Storytelling Strengthen the Family Business?

September 10, 2020 00:18:54
How can Storytelling Strengthen the Family Business?
The Family Business Voice
How can Storytelling Strengthen the Family Business?

Sep 10 2020 | 00:18:54

/

Show Notes

Storytelling is essential to the intergenerational transfer of knowledge, values and culture. In the context of the family business, these narratives, according to Guillermo Salazar, usually revolve around the founder and adhere to a particular structure - a ‘monomyth’ - that we are all familiar with: think the story of the Buddha, or Jesus. Moreover, subsequent generations of family business leaders look to this story -- the Hero's Journey - to continue to build the identity of the business - a critical piece in the multigenerational sustainability puzzle. On this episode of The Family Business Voice, we spoke to Guillermo Salazar, the Director of Exaudi Family Business Consulting, about the power of storytelling. Read the full article on the Hero's Journey here. Listen to the podcast on Spotify, Apple, Google, Stitcher and Tunein.

Other Episodes

Episode 0

March 03, 2020 00:21:00
Episode Cover

How Can You Transform Company Culture?

On this episode of the Family Business Voice, Cecily McGuckin speaks with Ramia about Queensland Steel and Sheet’s rise to prominence and what it...

Listen

Episode 0

April 14, 2019 00:26:44
Episode Cover

Can You Balance Innovation and Tradition?

On this episode of The Family Business Voice, Anders Sörman-Nilsson talks to Ramia about digitisation, omnichannel marketing and technology vs. tradition. – Anders Sörman-Nilsson...

Listen

Episode 0

June 18, 2019 00:19:20
Episode Cover

How does Craftsmanship Apply to Customer Service?

On this episode of The Family Business Voice, Mark Wagner talks to Ramia about how family businesses can use customer service to compete with...

Listen