How can Storytelling Strengthen the Family Business?

September 10, 2020 00:18:54
How can Storytelling Strengthen the Family Business?
The Family Business Voice
How can Storytelling Strengthen the Family Business?

Sep 10 2020 | 00:18:54

/

Show Notes

Storytelling is essential to the intergenerational transfer of knowledge, values and culture. In the context of the family business, these narratives, according to Guillermo Salazar, usually revolve around the founder and adhere to a particular structure - a ‘monomyth’ - that we are all familiar with: think the story of the Buddha, or Jesus. Moreover, subsequent generations of family business leaders look to this story -- the Hero's Journey - to continue to build the identity of the business - a critical piece in the multigenerational sustainability puzzle. On this episode of The Family Business Voice, we spoke to Guillermo Salazar, the Director of Exaudi Family Business Consulting, about the power of storytelling. Read the full article on the Hero's Journey here. Listen to the podcast on Spotify, Apple, Google, Stitcher and Tunein.

Other Episodes

Episode 0

March 15, 2022
Episode Cover

How Did This Family Transform a Passion for Peanuts into a Multigenerational Legacy?

On this episode of the Family Business Voice Ramia speaks with Marshall Rabil, third generation owner and Marketing Director of Hubs Peanuts. See the...

Listen

Episode 0

October 16, 2023 00:29:42
Episode Cover

How Can a Family Council Promote Unity and Longevity?

Cristina Carvajal remembers exactly what it was like to visit her family’s printing business with her father when she was a little girl. The...

Listen

Episode

June 27, 2022 00:28:33
Episode Cover

What Enables Family Entrepreneurship Over Generations?

In this episode of The Family Business Voice, Tom McGinness and Andrea Calabró discuss the findings from KPMG Private Enterprise and the STEP Project...

Listen