The Family Business Voice
How Can you Generate Growth in a Hyper-competitive Marketplace?
On this episode of The Family Business Voice, Kelly Spiker, second-generation coffee entrepreneur and COO of Woods Coffee, talks to Ramia about generating growth in a hyper-competitive marketplace while working to improve the lives of others in the community.
- Competition isn't necessarily something to be afraid of; growing a coffee business at the same time as Starbucks' rapid expansion worked in Woods' favour.
- By carefully curating their products as well as their space, Woods has built up a loyal customer base that enjoys both the coffee and the community.
- Community is essential to philanthropy as well. Giving back is important, but so is engaging others to reflect on what they too can add.
Brought to you by Tharawat Magazine of The Family Business Voice